The wholesale distribution of pharmaceutical products can be divided in several types. PCD pharma companies in India will share these groups of distributors in this post. Read this article thoroughly to find how different types of distributors complete the entire job of distribution of pharma products.
Ethical/branded phama products distributors - These distributors perform their job at a fixed percentage. Companies hire distributors or whole sales who manage distribution of their products. These people sell their products to retailers or chemists. For sales and marketing, company hires their medical representatives or sales representatives.
The representatives of company convince physicians to prescribe their products. When the demand of products generated, pharmacy/chemist/retailer tell company representative to forward the order to distributor or stockiest and distributor supply to chemist. Generic pharma products distributors - Generic products are similar to branded products and the only difference is their price, which is less than the ethical or branded products. Result, efficacy, appearance, dosage form etc. are similar ones. The only difference is that these products don't have any promotional or marketing expenses. In this type of distribution, stockiest has to contact retailers and chemist directly to get orders. Some companies also hire their sale representative; however, direct approach of wholesaler and his goodwill put strong impact on sale. There is not fixed margin in this type of distribution. PCD/ Franchise pharma products distributors - Pharma PCD franchise is the term used for appointing promotional partner. Companies don't involve itself into the strategy of direct marketing; it rather appoints distributors who do promotion and marketing of company along with distributorship and wholesaling. These distributors could sale pharmaceutical products as generics or ethical. It is the sole responsibility of the distributor to hire sales or medical representative. All marketing, promotional, and sales expenses have to be done by distributors. Companies give full charge to distributor and don't interfere in the distributor area and don't take part in any activity. Institutional supply pharma distributors - OTC or institutional supply pharma distributors deal in over the counter products only. These products can be sold out without any prescription of medical practitioner. So, now you know how PCD pharma companies in India are distributing their products across the sector. If you have any question, ask the PCD pharma company experts to respond you.
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